MÖTLEY CRÜE: THE END AUSTRALIA
On December 31, 2015, legendary rock icons Mötley Crüe completed their 35-year touring career as a band with a spectacular final concert at Staples Center in their hometown of Los Angeles, CA, just 10 miles from the Sunset Strip where the band’s infamous and decadent career first launched.
The band thrilled the sold-out arena with performances of such mega-hits as “Kickstart My Heart,” “Girls, Girls, Girls,” “Home Sweet Home” and “Dr. Feelgood.” While not everyone was able to see their Final Show live, Crüe fans can now catch all the action on the big screen.
In addition to the epic concert footage, cinema audiences will be treated to behind-the-scenes footage of the band’s last global tour.
Starring: Vince Neil, Nikki Sixx, Tommy Lee & Mick Mars.
Mötley Crüe launch press release available soon…
The band thrilled the sold-out arena with performances of such mega-hits as “Kickstart My Heart,” “Girls, Girls, Girls,” “Home Sweet Home” and “Dr. Feelgood.” While not everyone was able to see their Final Show live, Crüe fans can now catch all the action on the big screen.
In addition to the epic concert footage, cinema audiences will be treated to behind-the-scenes footage of the band’s last global tour.
Starring: Vince Neil, Nikki Sixx, Tommy Lee & Mick Mars.
Mötley Crüe launch press release available soon…
RUNNING TIME:
136 minutes including 20 minutes of material exclusive cinema.
CONTENT DELIVERY:
2K DCP. 5.1 Surround. Delivered by HDD with electronic download option. KDM Encrypted.
136 minutes including 20 minutes of material exclusive cinema.
CONTENT DELIVERY:
2K DCP. 5.1 Surround. Delivered by HDD with electronic download option. KDM Encrypted.
MARKETING SUPPORT
• Focussed marketing support in all territories
• Dedicated website and social channels
• Full artist and management participation
• Regular Social Media event marketing via Mötley Crüe channels
• Trailer available in 5 languages posted on YouTube
• Worldwide cinema list with direct booking facilIty
• Email blast to Mötley Crüe fanbase
• Artist interviews, quotes and radio promotion
• Full assets supplied to cinema
• Focussed marketing support in all territories
• Dedicated website and social channels
• Full artist and management participation
• Regular Social Media event marketing via Mötley Crüe channels
• Trailer available in 5 languages posted on YouTube
• Worldwide cinema list with direct booking facilIty
• Email blast to Mötley Crüe fanbase
• Artist interviews, quotes and radio promotion
• Full assets supplied to cinema
SUMMARY OF PROPOSED ACTIVITIES & TIMELINE
SOCIAL MEDIA MESSAGING
• Along with MusicScreen Facebook, Twitter, Instagram & YouTube social channels, we also have direct messaging being distributed & shared directly from the Mötley Crüe social media platforms.
w/c – 22nd August
Post teaser of trailer to promote the announce of screenings (social media)
Announce screening with full press materials
Generate news stories and create a buzz
w/c – 29th August
Exclusive images/assets to run online
Schedule imagery from the film as a taster (social media)
These will be staggered throughout the campaign to maximize word of mouth and coverage
w/c – 5th September
Competitions to start running
Promote competitions ran by PR team (social media)
Post teaser of trailer (social media)
Post quotes images of reviews (social media)
Boost cinema ticket sales (social media)
Engage with press who are sharing reviews or competitions (social media)
w/c – 12th September
Competitions running and we will continue to create feature content to place with outlets
Launch competitions to run for 3 weeks on channels (social media)
Post full trailer (social media)
Post quotes images of reviews (social media)
Boost cinema ticket sales (social media)
Engage with fans on up and coming release (social media)
Engage with press who are sharing reviews or competitions (social media)
Release posts and any other promo imagery using flipagrams or picslit (social media)
w/c – 19th September
Competitions running
Artist interviews take place 4 weeks before, drip feed out prior to screening
Share and post testimonials from US screenings (social media)
Post quotes from the band that feature in the film (social media)
Boost cinema ticket sales (social media)
Engage with fans on up and coming release (social media)
Engage with press who are sharing reviews or competitions (social media)
• Along with MusicScreen Facebook, Twitter, Instagram & YouTube social channels, we also have direct messaging being distributed & shared directly from the Mötley Crüe social media platforms.
w/c – 22nd August
Post teaser of trailer to promote the announce of screenings (social media)
Announce screening with full press materials
Generate news stories and create a buzz
w/c – 29th August
Exclusive images/assets to run online
Schedule imagery from the film as a taster (social media)
These will be staggered throughout the campaign to maximize word of mouth and coverage
w/c – 5th September
Competitions to start running
Promote competitions ran by PR team (social media)
Post teaser of trailer (social media)
Post quotes images of reviews (social media)
Boost cinema ticket sales (social media)
Engage with press who are sharing reviews or competitions (social media)
w/c – 12th September
Competitions running and we will continue to create feature content to place with outlets
Launch competitions to run for 3 weeks on channels (social media)
Post full trailer (social media)
Post quotes images of reviews (social media)
Boost cinema ticket sales (social media)
Engage with fans on up and coming release (social media)
Engage with press who are sharing reviews or competitions (social media)
Release posts and any other promo imagery using flipagrams or picslit (social media)
w/c – 19th September
Competitions running
Artist interviews take place 4 weeks before, drip feed out prior to screening
Share and post testimonials from US screenings (social media)
Post quotes from the band that feature in the film (social media)
Boost cinema ticket sales (social media)
Engage with fans on up and coming release (social media)
Engage with press who are sharing reviews or competitions (social media)
w/c – 26th September
Competitions running
Press screening 2 weeks before
Share and post testimonials from US screenings (social media)
Post quotes from the band that feature in the film (social media)
Boost cinema ticket sales (social media)
Engage with fans on up and coming release (social media)
Engage with press who are sharing reviews or competitions (social media)
Release posts and any other promo imagery using flipagrams or picslit (social media)
w/c – 3rd October
Competition winners announced
Publicity stunt
Promote Publicity stunt on channels (social media)
Share Unseen/exclusive images and clips (social media)
Boost cinema ticket sales (social media)
Engage with fans on up and coming release (social media)
Engage with press who are sharing reviews or competitions winners(social media)
Announce competition winners (social media)
w/c – 10th October
Week of screening
Post quotes from press of film review (social media)
Promote fan/press responses (social media)
Boost cinema ticket sales (social media)
Engage with fans on the release (social media)
Share fan posts comments (positive ones) who have seen the film (social media)
Engage with press who are sharing reviews (social media)
Release posts and any other promo imagery using flipagrams or picslit (social media)
w/c – 17th October
Chasing post coverage
Compiling coverage report
Engage with press who are sharing reviews (social media)
Share fan posts comments (positive ones) who have seen the film (social media)
Boost cinema ticket sales (social media)
Share Unseen/exclusive images and clips (social media)
Competitions running
Press screening 2 weeks before
Share and post testimonials from US screenings (social media)
Post quotes from the band that feature in the film (social media)
Boost cinema ticket sales (social media)
Engage with fans on up and coming release (social media)
Engage with press who are sharing reviews or competitions (social media)
Release posts and any other promo imagery using flipagrams or picslit (social media)
w/c – 3rd October
Competition winners announced
Publicity stunt
Promote Publicity stunt on channels (social media)
Share Unseen/exclusive images and clips (social media)
Boost cinema ticket sales (social media)
Engage with fans on up and coming release (social media)
Engage with press who are sharing reviews or competitions winners(social media)
Announce competition winners (social media)
w/c – 10th October
Week of screening
Post quotes from press of film review (social media)
Promote fan/press responses (social media)
Boost cinema ticket sales (social media)
Engage with fans on the release (social media)
Share fan posts comments (positive ones) who have seen the film (social media)
Engage with press who are sharing reviews (social media)
Release posts and any other promo imagery using flipagrams or picslit (social media)
w/c – 17th October
Chasing post coverage
Compiling coverage report
Engage with press who are sharing reviews (social media)
Share fan posts comments (positive ones) who have seen the film (social media)
Boost cinema ticket sales (social media)
Share Unseen/exclusive images and clips (social media)
MUSICSCREEN CONTACTS
• David Pope, CEO:
david-pope@musicscreen.co.uk
tel: +44 (0)7545 093030
• Tony Andrews, Head of Marketing:
tony-andrews@musicscreen.co.uk
• Peter Foster, Campaign Manager:
peter-foster@musicscreen.co.uk
www.motleyincinema.com
• David Pope, CEO:
david-pope@musicscreen.co.uk
tel: +44 (0)7545 093030
• Tony Andrews, Head of Marketing:
tony-andrews@musicscreen.co.uk
• Peter Foster, Campaign Manager:
peter-foster@musicscreen.co.uk
www.motleyincinema.com