SLIPKNOT - DAY OF THE GUSANO NORTH AMERICA
In 1999, Slipknot arose from the American midwest on the strengths of an uncompromising debut album and visceral, intense live performances. The band galvanised a counterculture in the States before swiftly becoming a global sensation. Wherever the band played, their reputation preceded them, growing even more rapidly in their wake as word of the live shows spread.
In the years since, the band has continued to thrive, touring the world countless times. With the success of their number one album, .5: The Gray Chapter, Slipknot chose to create their own festival, Knotfest, playing one of the biggest markets in the world – with the most passionate fans of rock and metal – Mexico City. From the moment the band touched down, the maggots (the band’s own term for their fans, and happily adopted by the fans as a point of pride) were out in force. "Day Of The Gusano” documents not only a historic performance from one of the most exciting live bands on the planet, but delves deeply into the lives of the band’s fans as well. This highly anticipated show gives a window into the chaos, excitement and community Slipknot has cultivated over the past 20+ years.
In the years since, the band has continued to thrive, touring the world countless times. With the success of their number one album, .5: The Gray Chapter, Slipknot chose to create their own festival, Knotfest, playing one of the biggest markets in the world – with the most passionate fans of rock and metal – Mexico City. From the moment the band touched down, the maggots (the band’s own term for their fans, and happily adopted by the fans as a point of pride) were out in force. "Day Of The Gusano” documents not only a historic performance from one of the most exciting live bands on the planet, but delves deeply into the lives of the band’s fans as well. This highly anticipated show gives a window into the chaos, excitement and community Slipknot has cultivated over the past 20+ years.
TITLE:
Slipknot: Day of the Gusano
RELEASE DATE:
6 September 2017 - ONE NIGHT ONLY
www.dayofthegusano.com
Slipknot: Day of the Gusano
RELEASE DATE:
6 September 2017 - ONE NIGHT ONLY
www.dayofthegusano.com
RUNNING TIME:
105 minutes including 15 minutes of exclusive Q&A.
CONTENT DELIVERY:
2K DCP. 5.1 Surround. Delivered by HDD with electronic download option. Unencrypted no KDM.
105 minutes including 15 minutes of exclusive Q&A.
CONTENT DELIVERY:
2K DCP. 5.1 Surround. Delivered by HDD with electronic download option. Unencrypted no KDM.
MARKETING SUPPORT
• Focussed marketing support in all territories
• Dedicated website and social channels
• Full artist and management participation
• Regular Social Media event marketing via Slipknot channels
• Dedicated website and social channels
• Full artist and management participation
• Regular Social Media event marketing via Slipknot channels
• Trailer available in 5 languages posted on YouTube
• Worldwide cinema list with direct booking facilIty
• Email blast to Slipknot OT9 fanbase
• Artist interviews, quotes and radio promotion
• Full assets supplied to cinema
• Worldwide cinema list with direct booking facilIty
• Email blast to Slipknot OT9 fanbase
• Artist interviews, quotes and radio promotion
• Full assets supplied to cinema
SUMMARY OF PROPOSED ACTIVITIES & TIMELINE
SOCIAL MEDIA MESSAGING
• Along with MusicScreen Facebook, Twitter, Instagram & YouTube social channels, we also have direct messaging being distributed & shared directly from the Slipknot social media platforms - 20m Facebook followers, 2m Twitter & Instagram.
Fri 9 June
Announcement & 60 sec trailer premiere/DayOfTheGusano.com launch.
Picked up by a number of influential online press outlets such as Rolling Stone, Team rock, Loudwire, Metal Injection, Metal Insider, Metal underground, Metal sucks & blabbermouth to name a few.
Monday 19 June
Long lead Print features /reviews being pitched in prior to August screenings in NY & LA.
This will be with a long list of broad entertainment press and specialist publications, including… Alternative Press, Billboard, Blabbermouth, El Tiempo, Film School Rejects, Filmmaker Magazine, Ghost Cult ,Guitar World, Hollywood Reporter, Hoy, Huffington Post, Indiewire, LA Times, Metal Injection, Metal Sucks, Metal Underground, NY Times, Rolling Stone, Slash Film, Studio Daily, Team rock, Variety, Vice/Noisey & Wall Street Journal.
Wednesday 21 June
‘Vermillion’ 30 sec clip launch via SK platforms.
‘Vermillion’ clip mail-shot to be serviced globally, re-promoting trailer & DOTG.com sign up page.
Monday 3 July
Documentary clip press release to be serviced globally, with on-sale date for tickets /URL.
‘Design Alternative Poster’ competition to launch (Online) via band properties. Press release to announce competition to be serviced globally.
Monday 24 July
First documentary clip launched (Online).
‘Book Now’ listings (Print) to be targeted.
• Along with MusicScreen Facebook, Twitter, Instagram & YouTube social channels, we also have direct messaging being distributed & shared directly from the Slipknot social media platforms - 20m Facebook followers, 2m Twitter & Instagram.
Fri 9 June
Announcement & 60 sec trailer premiere/DayOfTheGusano.com launch.
Picked up by a number of influential online press outlets such as Rolling Stone, Team rock, Loudwire, Metal Injection, Metal Insider, Metal underground, Metal sucks & blabbermouth to name a few.
Monday 19 June
Long lead Print features /reviews being pitched in prior to August screenings in NY & LA.
This will be with a long list of broad entertainment press and specialist publications, including… Alternative Press, Billboard, Blabbermouth, El Tiempo, Film School Rejects, Filmmaker Magazine, Ghost Cult ,Guitar World, Hollywood Reporter, Hoy, Huffington Post, Indiewire, LA Times, Metal Injection, Metal Sucks, Metal Underground, NY Times, Rolling Stone, Slash Film, Studio Daily, Team rock, Variety, Vice/Noisey & Wall Street Journal.
Wednesday 21 June
‘Vermillion’ 30 sec clip launch via SK platforms.
‘Vermillion’ clip mail-shot to be serviced globally, re-promoting trailer & DOTG.com sign up page.
Monday 3 July
Documentary clip press release to be serviced globally, with on-sale date for tickets /URL.
‘Design Alternative Poster’ competition to launch (Online) via band properties. Press release to announce competition to be serviced globally.
Monday 24 July
First documentary clip launched (Online).
‘Book Now’ listings (Print) to be targeted.
Tuesday 1 August
‘Devil In I’ clip launched (Online). Clip mail-shot to be serviced globally, re-promoting trailer & tickets page.
‘A Guide To SLIPKNOT Merchandise’ feature (Print or Online)
Knotfest Mexico ‘photo gallery’ (Key online domestic target)
Other print features landing this month. All regional print targets to be chased for local screening previews.
Thursday 17 August (tbc)
NY & LA press screening with key press outlets invited along.
NY Outlets to be invited: NY: Billboard, CNN Espanol, Consequence of Sound, Guitar World, Huffington Post, NY Daily News, NY Newsday, NY Post, NY Times, NY Times Latino, Pitchfork, Rolling Stone, Time Out NY, Univision, Variety, Vice, Village Voice & Wall Street Journal.
LA outlets to be invited: Billboard, Filmswelike, Guitar Player, Hollywood Reporter, Hoy, LA Times, LA Weekly & Variety. More to be added.
Monday 21 August
Second documentary clip launched (Online).
Doc clip mailshot to be serviced.
Friday 1 September
‘Duality’ 30 sec clip launched (Online).
Saturday 2 September
Guardian Guide cover feature (Print) NME feature (Print).
Monday 4 September
‘Vermillion’ full track exclusive (Online). Clip mailshot to be serviced globally, re-promoting tickets page for this week’s event.
Wednesday 6 September
Global ‘One Night Only’ cinema event.
‘Devil In I’ clip launched (Online). Clip mail-shot to be serviced globally, re-promoting trailer & tickets page.
‘A Guide To SLIPKNOT Merchandise’ feature (Print or Online)
Knotfest Mexico ‘photo gallery’ (Key online domestic target)
Other print features landing this month. All regional print targets to be chased for local screening previews.
Thursday 17 August (tbc)
NY & LA press screening with key press outlets invited along.
NY Outlets to be invited: NY: Billboard, CNN Espanol, Consequence of Sound, Guitar World, Huffington Post, NY Daily News, NY Newsday, NY Post, NY Times, NY Times Latino, Pitchfork, Rolling Stone, Time Out NY, Univision, Variety, Vice, Village Voice & Wall Street Journal.
LA outlets to be invited: Billboard, Filmswelike, Guitar Player, Hollywood Reporter, Hoy, LA Times, LA Weekly & Variety. More to be added.
Monday 21 August
Second documentary clip launched (Online).
Doc clip mailshot to be serviced.
Friday 1 September
‘Duality’ 30 sec clip launched (Online).
Saturday 2 September
Guardian Guide cover feature (Print) NME feature (Print).
Monday 4 September
‘Vermillion’ full track exclusive (Online). Clip mailshot to be serviced globally, re-promoting tickets page for this week’s event.
Wednesday 6 September
Global ‘One Night Only’ cinema event.
MUSICSCREEN CONTACTS
Charles:
bookings@musicscreen.co.uk
tel: 202-765-0128
Craig:
craig-shurn@musicscreen.co.uk
tel: 917-684-9911
www.dayofthegusano.com
Charles:
bookings@musicscreen.co.uk
tel: 202-765-0128
Craig:
craig-shurn@musicscreen.co.uk
tel: 917-684-9911
www.dayofthegusano.com