SLIPKNOT - DAY OF THE GUSANO
In 1999, Slipknot arose from the American midwest on the strengths of an uncompromising debut album and visceral, intense live performances. The band galvanised a counterculture in the States before swiftly becoming a global sensation. Wherever the band played, their reputation preceded them, growing even more rapidly in their wake as word of the live shows spread.
In the years since, the band has continued to thrive, touring the world countless times. With the success of their number one album, .5: The Gray Chapter, Slipknot chose to create their own festival, Knotfest, playing one of the biggest markets in the world – with the most passionate fans of rock and metal – Mexico City. From the moment the band touched down, the maggots (the band’s own term for their fans, and happily adopted by the fans as a point of pride) were out in force. "Day Of The Gusano” documents not only a historic performance from one of the most exciting live bands on the planet, but delves deeply into the lives of the band’s fans as well. This highly anticipated show gives a window into the chaos, excitement and community Slipknot has cultivated over the past 20+ years.
In the years since, the band has continued to thrive, touring the world countless times. With the success of their number one album, .5: The Gray Chapter, Slipknot chose to create their own festival, Knotfest, playing one of the biggest markets in the world – with the most passionate fans of rock and metal – Mexico City. From the moment the band touched down, the maggots (the band’s own term for their fans, and happily adopted by the fans as a point of pride) were out in force. "Day Of The Gusano” documents not only a historic performance from one of the most exciting live bands on the planet, but delves deeply into the lives of the band’s fans as well. This highly anticipated show gives a window into the chaos, excitement and community Slipknot has cultivated over the past 20+ years.
TITLE:
Slipknot: Day of the Gusano
RELEASE DATE:
6 September 2017 - ONE NIGHT ONLY
www.dayofthegusano.com
Slipknot: Day of the Gusano
RELEASE DATE:
6 September 2017 - ONE NIGHT ONLY
www.dayofthegusano.com
RUNNING TIME:
90 minutes including 30 minutes of material exclusive for cinema.
CONTENT DELIVERY:
2K DCP. 5.1 Surround. Delivered by HDD with electronic download option. Unencrypted no KDM.
90 minutes including 30 minutes of material exclusive for cinema.
CONTENT DELIVERY:
2K DCP. 5.1 Surround. Delivered by HDD with electronic download option. Unencrypted no KDM.
MARKETING SUPPORT
• Focussed marketing support in all territories
• Dedicated website and social channels
• Full artist and management participation
• Regular Social Media event marketing via Slipknot channels
• Dedicated website and social channels
• Full artist and management participation
• Regular Social Media event marketing via Slipknot channels
• Trailer available in 5 languages posted on YouTube
• Worldwide cinema list with direct booking facilIty
• Email blast to Slipknot OT9 fanbase
• Artist interviews, quotes and radio promotion
• Full assets supplied to cinema
• Worldwide cinema list with direct booking facilIty
• Email blast to Slipknot OT9 fanbase
• Artist interviews, quotes and radio promotion
• Full assets supplied to cinema
SUMMARY OF PROPOSED ACTIVITIES & TIMELINE
SOCIAL MEDIA MESSAGING
• Along with MusicScreen Facebook, Twitter, Instagram & YouTube social channels, we also have direct messaging being distributed & shared directly from the Slipknot social media platforms - 20m Facebook followers, 2m Twitter & Instagram.
Fri 9 June
Announcement & 60 sec trailer premiere/DayOfTheGusano.com launch.
Monday 19 June
Print features (either Knotfest-centric or franchise) to be targeted and actioned for run dates in August.
Wednesday 21 June
‘Vermillion’ 30 sec clip launch via SK platforms. ‘Vermillion’ clip mail-shot to be serviced globally, re-promoting trailer & DOTG.com sign up page.
Monday 3 July
Documentary clip press release to be serviced globally, with on-sale date for tickets /URL. Announce limited edition patch for all event ticket buyers (TBC).
‘Design Alternative Poster’ competition to launch (Online) via band properties. Press release to announce competition to be serviced globally.
Monday 24 July
First documentary clip launched (Online).
‘Book Now’ listings (Print) to be targeted.
Key domestic major newspaper feature to be pitched for late August street date.
Tuesday 1 August
‘Devil In I’ clip launched (Online). Clip mail-shot to be serviced globally, re-promoting trailer & tickets page.
‘A Guide To SLIPKNOT Merchandise’ feature (Print or Online)
Knotfest Mexico ‘photo gallery’ (Key online domestic target)
Other print features landing this month. All regional print targets to be chased for local screening previews.
• Along with MusicScreen Facebook, Twitter, Instagram & YouTube social channels, we also have direct messaging being distributed & shared directly from the Slipknot social media platforms - 20m Facebook followers, 2m Twitter & Instagram.
Fri 9 June
Announcement & 60 sec trailer premiere/DayOfTheGusano.com launch.
Monday 19 June
Print features (either Knotfest-centric or franchise) to be targeted and actioned for run dates in August.
Wednesday 21 June
‘Vermillion’ 30 sec clip launch via SK platforms. ‘Vermillion’ clip mail-shot to be serviced globally, re-promoting trailer & DOTG.com sign up page.
Monday 3 July
Documentary clip press release to be serviced globally, with on-sale date for tickets /URL. Announce limited edition patch for all event ticket buyers (TBC).
‘Design Alternative Poster’ competition to launch (Online) via band properties. Press release to announce competition to be serviced globally.
Monday 24 July
First documentary clip launched (Online).
‘Book Now’ listings (Print) to be targeted.
Key domestic major newspaper feature to be pitched for late August street date.
Tuesday 1 August
‘Devil In I’ clip launched (Online). Clip mail-shot to be serviced globally, re-promoting trailer & tickets page.
‘A Guide To SLIPKNOT Merchandise’ feature (Print or Online)
Knotfest Mexico ‘photo gallery’ (Key online domestic target)
Other print features landing this month. All regional print targets to be chased for local screening previews.
Monday 14 August
Kerrang! Radio screening tickets comp to run all week.
Thursday 17 August (tbc)
London press screening.
Scuzz TV ‘Slipknot hour’ (videos) to run for 2 weeks, plus competition for guitar or tickets. Ticket & merch bundle competitions (Online and regional).
Monday 21 August
Second documentary clip launched (Online). Doc clip mailshot to be serviced. Kerrang! Magazine website re-skin (Online).
Wednesday 30 August
Kerrang! cover (Print)
‘5 of the Best of Slipknot’ video compilation listicle (Online) Slipknot cupcakes to key media.
Friday 1 September
‘Duality’ 30 sec clip launched (Online).
Saturday 2 September
Guardian Guide cover feature (Print) NME feature (Print).
Monday 4 September
‘Vermillion’ full track exclusive (Online). Clip mailshot to be serviced globally, re-promoting tickets page for this week’s event.
Wednesday 6 September
Global ‘One Night Only’ cinema event.
Kerrang! Radio screening tickets comp to run all week.
Thursday 17 August (tbc)
London press screening.
Scuzz TV ‘Slipknot hour’ (videos) to run for 2 weeks, plus competition for guitar or tickets. Ticket & merch bundle competitions (Online and regional).
Monday 21 August
Second documentary clip launched (Online). Doc clip mailshot to be serviced. Kerrang! Magazine website re-skin (Online).
Wednesday 30 August
Kerrang! cover (Print)
‘5 of the Best of Slipknot’ video compilation listicle (Online) Slipknot cupcakes to key media.
Friday 1 September
‘Duality’ 30 sec clip launched (Online).
Saturday 2 September
Guardian Guide cover feature (Print) NME feature (Print).
Monday 4 September
‘Vermillion’ full track exclusive (Online). Clip mailshot to be serviced globally, re-promoting tickets page for this week’s event.
Wednesday 6 September
Global ‘One Night Only’ cinema event.
MUSICSCREEN CONTACTS
• David Pope, CEO:
david-pope@musicscreen.co.uk
tel: +44 (0)7545 093030
• Tony Andrews, Head of Marketing:
tony-andrews@musicscreen.co.uk
• Peter Foster, Campaign Manager:
peter-foster@musicscreen.co.uk
www.dayofthegusano.com
• David Pope, CEO:
david-pope@musicscreen.co.uk
tel: +44 (0)7545 093030
• Tony Andrews, Head of Marketing:
tony-andrews@musicscreen.co.uk
• Peter Foster, Campaign Manager:
peter-foster@musicscreen.co.uk
www.dayofthegusano.com